Local SEO research guide and optimization for Local research
There are plenty of SEO strategies that focus on ranking the websites for keywords which suitable to their service or the product that they offer. Local searches can provide more traffic to your site. Now the question that comes into your mind is how to do local SEO keyword research?
The first and the foremost step that you should take towards keyword research is that search and be aware of the keywords of your competitors. Find out how your opponents are targeting the places? Whether they display their contact address on each page? If you just put theURL of thecontact page in Keyword planner tool, you can see the keywords that Google might associate with them. These are the initial questions and steps in local SEO keyword research guide.
Things to keep in mind:
While you research your local words, do not stick to just your correct location, think of other place and search too. Also, do not just stick to your locality or places near you, think distinct and faraway places. That way you will know the volume of the keyword usage. Try to mix up additional terms while you search because people use different kinds of local search patterns. Do not overlook long tail keywords, although they are usually low on volume but still can have high conversion ratios.
Local SEO keyword research guide also mentions and advises that it is essential to register for a Google My Business page, if you happen to have a location of your business. That allows your business to appear on Google Maps and Google’s Local pack and your business gets more visibility. Also, try to get on legit and best quality directories. That will help your business to grow and reach new heights.